Senior Marketing Manager

About the Role

We are seeking a Senior Marketing Manager to lead our marketing strategy and execution across digital channels and client engagement events. This role is pivotal in driving brand awareness, lead generation, and client retention through creative campaigns and immersive experiences.

Key Responsibilities

• Digital Marketing Leadership

  • Develop and execute multi-channel digital marketing strategies (SEO, SEM, social media, email, content marketing).
  • Oversee website performance, analytics, and conversion optimization.
  • Manage paid advertising campaigns and budget allocation.

• Event Management

  • Plan and execute seminars, webinars, and client engagement events.
  • Collaborate with internal teams and external vendors to ensure seamless event delivery.
  • Analyze event ROI and continuously improve engagement strategies.

• Brand & Content Strategy

  • Lead brand positioning and messaging across all platforms.
  • Supervise content creation for blogs, newsletters, and social media.
  • Ensure consistent brand voice and visual identity.

• Team & Stakeholder Collaboration

  • Manage and mentor a small marketing team.
  • Work closely with sales, legal, and operations to align marketing efforts with business goals.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 5 years of experience in digital marketing and event management.
• Proven track record in campaign performance and lead generation.
• Strong analytical skills and proficiency in marketing tools (Google Analytics, Meta Ads, CRM platforms).
• Excellent communication, project management, and leadership skills.

If you are interested in finding out more about this career opportunity, please email your resume to Phoebe Leung: , Web: www.charterhouse.com.hk